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Industries · Automotive

Sales Competitions for Automotive Dealer and Service Teams

With OnGame, the automotive dealer network turns its own KPIs — vehicle sales, accessory/package sales and service upsell — into competitions among dealers, showrooms and advisors. Dealer standards audits and customer call-back tasks are also scored on the same platform.

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Who uses OnGame in automotive?

Dealer sales advisor, service advisor, spare-parts salesperson, dealer/service manager and regional manager — all on the same platform, at the authorized dealer, service, showroom and regional levels.

Which sales competitions can be set up?

Inter-dealer vehicle sales and accessory/package sales leagues (Arena), service advisor maintenance-package upsell Duels, and Clash setups focused on test-drive-to-sale conversion can be defined. Which game mode fits which campaign is decided together during the demo process.

Which operations competitions can be set up?

Completing service check-in/hand-over checklists, customer call-back tasks, dealer standards audits and work-order closure-time setups — via Audit, Task Management, and the Show&Win mode for setups that require visual proof. This means the field standard turns from paper and messaging into a measurable competition.

Which KPIs are tracked in automotive?

KPIs such as sales volume and target achievement, test-drive conversion, service upsell rate, work-order closure time, and customer call-back task completion flow into OnGame's game and panel layer from the company's own ERP. The exact KPI set is finalized during the demo process based on the customer's existing data.

How does a dealer or service manager use OnGame?

From the Ongame Team console, they track their own dealership's/service center's ranking, open audit and call-back tasks.

What does the head office team see?

The dealer network and after-sales management head office sees comparative performance across dealers and regions, campaign budget and reward distribution from Ongame Panel.

What do Daily Action and AI Coach do?

Action Center turns daily sales and operations opportunities into concrete actions, while AI Coach provides AI-driven sales and operations suggestions; both reach employees through Ongame Mobile and are monitored from the panel.

How are rewards given?

Earned points convert into products, gift cards, discounts or bonuses via Ongame Shop; reward budget and distribution are managed from Ongame Panel.

How do you get started with OnGame for automotive?

You can request a demo compatible with your existing ERP data; which game mode fits which automotive KPI is clarified during that conversation. The decision-makers are typically the Director of Dealer Network/After-Sales, the Regional Manager, and the Dealer Owner/General Manager.

Frequently Asked Questions

Dealers aren't our employees — can they still take part in competitions?

Yes; authorized dealer, service, showroom and region can be defined as separate channels and made to compete among themselves or with each other.

Are sales and after-sales on the same platform?

Yes; vehicle/accessory sales and service upsell/work-order closure can run on the same platform as separate setups.

How is a dealer standards audit carried out?

Through a task workflow in the Audit and Task Management modules: the dealer closes the task with evidence, and the regional manager approves it.

Can customer call-backs be tracked?

Yes; a call-back can be turned into a task via Task Management, and completion time can be tracked.

Where does the sales data come from?

From the dealer network's own ERP or DMS data; OnGame is not a separate data source.

How does the demo process work for automotive?

Which KPIs will be turned into competitions is clarified in the conversation, based on your existing dealer and service data.