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In OnGame, the FMCG field organization competes on two fronts at once: sales reps and field representatives in visit and sales-target leagues, merchandisers and field auditors in shelf-share, planogram, and POSM tasks. Both run on the same platform, powered by the company's own ERP and field data.
Request a DemoSales reps/field sales representatives, merchandisers (shelf organizers), field auditors, regional sales managers, and distributor/dealer teams — all on the same platform across dealer, distributor, field team, region, and chain/traditional retail outlet levels.
Setups can include a daily visit-sales league between reps (Arena), a regional or dealer duel for new-product distribution, a Clash where the team closest to target competes, and campaign-specific Flash Quest setups. Which game mode fits which campaign is decided together during the demo process.
Visit-plan compliance (planned vs. actual visits), shelf-share and planogram audits, POSM/material placement tasks, and timely closing of field audit forms — through the Audit, Task Management, and Announcements & Forms modules; setups that need visual proof use Show & Win. This turns the field standard from paper and messaging into a measurable competition.
KPIs such as visit completion rate (planned/actual), sales-target achievement, active outlet count and distribution breadth, planogram compliance, and audit closing time flow from the company's own ERP into OnGame's game and panel layer. The exact KPI set is finalized during the demo process based on the customer's existing data.
From the Ongame Team console, a regional sales manager tracks the ranking of reps and teams in their region and open visit/audit tasks; they can assign new tasks when needed.
The sales and trade marketing team sees comparative performance across regions/dealers, the campaign budget, and reward distribution from Ongame Panel.
Action Center turns daily sales and operations opportunities into concrete actions, while AI Coach offers AI-driven sales and operations suggestions; both reach the employee through Ongame Mobile and are tracked from the panel.
Points earned are converted into products, gift cards, discounts, or bonuses through Ongame Shop; the reward budget and distribution are managed from Ongame Panel.
You can request a demo aligned with your existing ERP data; which game mode fits which FMCG KPI is clarified during that conversation. The decision-making side is usually the Sales Director, Field Sales Manager, Regional/Channel Manager, and Trade Marketing.
No; alongside sales rep leagues, it also covers field operations competitions such as visit-plan compliance, planogram audits, and POSM tasks.
Yes; competitions can be set up at the dealer, distributor, field team, and region levels, either separately or together.
Through a task flow in the Audit and Task Management modules: the field employee closes the task with proof, and the manager approves it.
From the company's own ERP or field sales system; OnGame is not a separate data source but a gamification layer that runs on top of existing data.
Systems such as SAP, Nebim, and Microsoft Dynamics 365.
The interface is available in 10 languages and supports right-to-left languages.